Top 13 Email Marketing Tools for Businesses in 2025 – By Viral Vyapar
Table of Contents
Email marketing remains one of the most effective strategies for businesses to engage with their audience, nurture leads, and drive sales. With the plethora of email marketing tools available, choosing the right one for your business can make a significant difference. Here, we present the top 13 email marketing tools in 2024, highlighting their features, benefits, and use cases to help you make an informed decision.
1. ConvertKit – Email Marketing Tool for Businesses
Overview: ConvertKit is a powerful email marketing tool designed with creators, bloggers, and small businesses in mind. It offers intuitive features to build and nurture an email list, automate campaigns, and monetize content.
Key Features:
- Easy-to-use email editor.
- Advanced automation workflows.
- Landing pages and forms creation.
- Seamless integration with popular platforms like WordPress and Shopify.
Why Choose ConvertKit? It’s perfect for creators who want a streamlined platform to grow their audience and turn casual readers into loyal customers.
2. Klaviyo – Email and SMS Marketing Tool
Overview: Klaviyo combines email and SMS marketing, offering businesses a powerful tool to personalize their customer communications. It is particularly popular among e-commerce businesses.
Key Features:
- Pre-built templates and automation workflows.
- Deep integration with e-commerce platforms like Shopify, BigCommerce, and Magento.
- Advanced segmentation and analytics.
- SMS marketing capabilities.
Why Choose Klaviyo? Its robust features make it ideal for businesses aiming to create tailored experiences that drive conversions and build customer loyalty.
3. Substack – Newsletter and Subscription-Based Content
Overview: Substack is a platform that allows writers and publishers to create and monetize newsletters. It’s especially useful for content creators looking to build a paid subscription audience.
Key Features:
- Easy setup for newsletters and paid subscriptions.
- Analytics to track subscriber growth and engagement.
- Customizable design options for emails.
Why Choose Substack? It’s perfect for independent writers and businesses that want to monetize their content and directly connect with their audience.
4. ConvertKit – Email Marketing and Automation
Overview: This is another aspect of ConvertKit, focusing heavily on automation. It allows users to create sophisticated workflows that cater to the specific needs of their audience.
Key Features:
- Visual automation builder for advanced workflows.
- A/B testing for subject lines.
- Integration with over 70 tools, including Zapier and Teachable.
Why Choose ConvertKit Automation? Its automation capabilities make it ideal for businesses that need to save time while delivering personalized messages to their subscribers.
5. GetResponse – Email Marketing and Automation
Overview: GetResponse is an all-in-one email marketing platform that offers tools for webinars, email marketing, and marketing automation.
Key Features:
- Drag-and-drop email editor.
- Landing page builder.
- Autoresponders and automation workflows.
- Comprehensive analytics and reporting.
Why Choose GetResponse? It’s a great choice for businesses looking for an affordable, feature-rich solution to enhance their email marketing efforts.
6. AWeber – Email Marketing Tool
Overview: AWeber is one of the oldest email marketing tools, offering reliable solutions for small businesses to grow and engage their audience.
Key Features:
- Email templates and drag-and-drop builder.
- Autoresponders for automated campaigns.
- Integration with e-commerce and CRM platforms.
- Free tier available for up to 500 subscribers.
Why Choose AWeber? It’s perfect for small businesses and beginners who want an easy-to-use tool with a long-standing reputation.
7. Benchmark Email Marketing Tool for Online Marketers
Overview: Benchmark is a modern email marketing platform that focuses on delivering user-friendly tools for businesses to create engaging campaigns.
Key Features:
- Drag-and-drop email editor with responsive design.
- A/B testing for improved campaign performance.
- Marketing automation and list management tools.
- Integration with platforms like Salesforce and Shopify.
Why Choose Benchmark? It’s ideal for marketers who prioritize aesthetics and want to create visually appealing campaigns.
8. Moosend – Email Marketing Tool for Businesses
Overview: Moosend offers a comprehensive suite of tools to create, manage, and optimize email marketing campaigns, catering to businesses of all sizes.
Key Features:
- Drag-and-drop email builder.
- Automation workflows with ready-made templates.
- Real-time analytics and reporting.
- Affordable pricing plans.
Why Choose Moosend? It’s an excellent choice for small to medium-sized businesses looking for a cost-effective email marketing solution.
9. HubSpot – CRM & Email Marketing Tool
Overview: HubSpot is a leading CRM platform that integrates seamlessly with its email marketing tools, providing businesses with a robust solution to manage customer relationships and campaigns.
Key Features:
- CRM integration for personalized campaigns.
- Drag-and-drop email editor.
- Marketing automation and analytics.
- Free tier available with basic features.
Why Choose HubSpot? It’s perfect for businesses that want to align their email marketing efforts with their CRM for a cohesive strategy.
10. Mailjet – Email Marketing for Digital Marketers
Overview: Mailjet offers email marketing solutions designed for collaboration and scalability, making it a favorite among digital marketers.
Key Features:
- Drag-and-drop email editor.
- Collaboration tools for teams.
- Advanced segmentation and personalization.
- Real-time analytics.
Why Choose Mailjet? It’s ideal for teams that need collaborative tools to create and optimize email campaigns.
11. Brevo (Sendinblue) – Email Marketing & CRM Solution
Overview: Formerly known as Sendinblue, Brevo combines email marketing with CRM functionalities to offer an all-in-one solution for businesses.
Key Features:
- Email and SMS marketing.
- Marketing automation and CRM tools.
- Landing page builder.
- Transactional email capabilities.
Why Choose Brevo? It’s a versatile tool for businesses that want to integrate email marketing with CRM to streamline their operations.
12. Constant Contact – Email Marketing Solution for Businesses
Overview: Constant Contact is a user-friendly email marketing platform aimed at small businesses and nonprofits.
Key Features:
- Email templates and easy customization.
- List segmentation and growth tools.
- Event management integration.
- Social media marketing tools.
Why Choose Constant Contact? It’s great for businesses looking for an intuitive platform with robust customer support.
13. Mailchimp – The All-in-One Marketing Platform for Growing Businesses
Overview: Mailchimp is one of the most popular email marketing platforms, offering tools for email, social media, landing pages, and more.
Key Features:
- Pre-built email templates and drag-and-drop editor.
- Marketing automation and A/B testing.
- Comprehensive analytics and reporting.
- Free plan for beginners.
Why Choose Mailchimp? It’s an all-in-one solution for businesses that need a flexible, scalable platform to grow their marketing efforts.
Conclusion
Each of these tools has unique features and benefits, catering to businesses of different sizes and industries. Whether you’re a small business owner, an e-commerce entrepreneur, or a content creator, there’s a tool here to help you optimize your email marketing strategy. Viral Vyapar is also a great option for businesses looking to scale their marketing efforts, offering powerful automation and targeted email features. Explore these options, find the one that aligns with your goals, and start driving meaningful engagement with your audience today!